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The criminal aspect could be pretty cool. As it stands, guilds and such can battle each other and lift armor off rival players they kill. However, making it where anyone can kill each other in various zones and earn a reputation for it could create a thrilling dynamic for players who want more than the safe-zone theme-park MMO experiences that most standard MMOs offer at the moment.
They also have plans on improving the game's economy, fast travel system, the resource gathering to add more options for alchemists, and other quality of life and UI features to flesh out the game even more than it is at the moment.
Some gamers describe it as being similar to Runescape or Conqueror Online. Albion Online's isometric gameplay is similar to typical point-and-click ARPGs like Diablo where you can click on monsters and engage in Albion Online Power Leveling. There are bosses and various dungeons and zones to visit either solo or with a party.
The change from free-to-play to pay-to-play is still a shocking move for a small MMO such as Albion Online. Even EA and BioWare had to back away from the pay-to-play model with Albion Online Silver : The Old Republic after losing plenty of subscribers the first few months out. Then again, ArenaNet's Guild Wars 2 has managed to prosper quite well with the buy-once-to-play model and has managed to avoid a lot of the problems of gold spammers and bots that infest free-to-play games from top to bottom.
We'll see how well the new payment model works for Albion Online as it continues development throughout 2016.